Newsletter Design for Ernst & Young
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A newsletter can be either a B2B (Business to Business) or B2C (Business to Customers). A B2C newsletter is usually a company's catalog or brochure where the brand / company presents its product or services with its unique selling point to procure orders. While a B2B newsletter is usually an internal report analysis or company or a brand performance with latest information which is very significant for the entire company to be aware of.
All though both kind hold their importance in communicating to a customer or an employee, an expert knows the real know-how to design them differently & unique to its audience.
For example- A B2B newsletters are more informative & the first importance is given to content & then to pictures etc. A B2B newsletter needs to present information that easily readable & that communicates message very clearly. On the other hand a B2C newsletters main agenda is to first catch the attention of a customer by visuals & pictures and then provide the respective information.
Always aim for the best 🙂