Positioning
What the brand is, who it is for, and what to leave out.
Brand elevation
Make your brand look as valuable as it is.
Positioning, identity and campaign content for brands that are better than they look. Directed, shot and built by one team, so you can raise prices, win better clients, and stop competing on cost.
15 years of making brands look right. Now we build our own alongside.
What I do
Four crafts on one canvas.
Brand identity
Logo, type, color and a look that holds from packaging to product page.
Campaigns
Creative direction, photography and content, made through A Good Life.
Sites and apps
Shopify stores and my own products, designed and shipped end to end.
The journey
One thread, five chapters.
Chapter 01
Where it started.
Brand strategy, creative direction, photography and content production, learned side by side until they became one craft: deciding how a brand should look, and making it look that way.
Strategy.
Direction.
Photography.
Content.
Chapter 02
15 years of craft.
Brand work for fashion, luxury, lifestyle, hospitality and consumer brands. The same lesson every time: people judge quality in seconds, and a few precise decisions do most of the work.
See selected work ›15+
years in brand strategy, creative direction and content
FashionLuxuryLifestyleHospitalityConsumer
Chapter 03
A Good Life, our company.
A Good Life is our company and our production studio. It takes a campaign from the first idea to the finished film and photograph, with every step handled in one place so the standard never drops between hands. It is also the name of our Japandi furniture label.
End to end
ConceptCreative directionPhotographyFilmTalentLocationsStylingProductionPost
Chapter 04
Building our own.
We started making our own products to work the way our clients do: with our own money and our own deadlines. Open Slot, Open Notes and Sorted are each positioned, designed and built in-house.
See the products ›
Chapter 05
AI, and what it can't replace.
Production is getting cheaper every month. What stays scarce is taste: knowing what a brand should be, and what to leave out. Our AI team handles the volume; the judgment stays human.
Production is getting cheaper.
Taste isn't.
Our products
Made by the same hands as our client work.
Our products
Open Slot
Find a studio and book the hour. A booking app for creators, with a calendar and messaging for the studios that host them. Positioned, designed and built from scratch.
Our products
Open Notes
Notes that capture links, lists and ideas without getting in the way. Live on the App Store, with profiles, folders and light and dark themes.
Our products
Sorted
Dating as a game. Run through a pixel city, pick a plan, and meet. A bold brand and a playful product, with no endless swiping.
Our products
A Good Life
Our Japandi furniture label: furniture for calm, considered homes. It shares its name with our company.
Also: Rowline, a Shopify app that keeps orders and Google Sheets in sync both ways, and Open Label, an app that scores packaged food from a barcode scan or a photo of the ingredients.
Portfolio
Client projects.
Logo Design - ALVA AssociatesLogo Design
Logo Design - ALVA AssociatesLogo Design · 2024
Newsletter Design - Ernst & Young
Newsletter Design - Ernst & Young2024
Logo Design - Horse Shoe Wine RacksLogo Design
Logo Design - Horse Shoe Wine RacksLogo Design · 2024
Brochure Design - Central Park - Launch
Brochure Design - Central Park - Launch2024
Logo Design - The White Umbrella
Logo Design - The White Umbrella2024
Campaign - Resha Weaves - Diversity - 4
Campaign - Resha Weaves - Diversity - 42024
Work with us
Three ways in. Most start with the audit.
Elevation Audit
For a good brand that reads mid-market. A review of visuals, photography, copy, website, packaging and pricing signals, with a ranked list of what to fix first.
Elevation Build
For brands ready to act. Positioning, identity refinement, campaign content through A Good Life, and a site or product experience that matches.
Advisory Retainer
For founders mid-build who want a senior brand team on call. Monthly strategy sessions, review of key creative, and content direction.
Brands I've partnered with
![[Brand name 1]](/media/2026/66642b98-bmw-svg.webp)
![[Brand name 2]](/media/2026/ee2620fe-central-park-logo-vector.png){kind=logo}
![[Brand name 3]](/media/2026/f80a6d17-b82a1fee-5e1e-40a5-8a18-1260c52df568.webp)
![[Brand name 4]](/media/2026/c79eba38-energyengine-1.webp)
![[Brand name 5]](/media/2026/72eb589f-synerjets-logo.webp){kind=logo}
![[Brand name 6]](/media/2026/4a258336-seagrams.webp)
![[Brand name 7]](/media/2026/9f571c64-uppalsorchidhotel.webp)
![[Brand name 8]](/media/2026/d25fd4ca-sita-nanda-logo-trans-png.png){kind=logo}
![[Brand name 9]](/media/2026/be25ea01-tag-heuer.webp)
![[Brand name 10]](/media/2026/756114c7-531476072ea77a893098ced9f688302e.webp)
![[Brand name 11]](/media/2026/f2e06f3e-61tajcj2w3l-ac-uy350.webp)
![[Brand name 12]](/media/2026/d04d2b11-dior-logo-svg.webp){kind=logo}
Questions people ask
Who are we?
We are Ashish Tagra, a brand and product company led by its founder, a creative director with more than 15 years of experience. We help good brands look as valuable as they are, and we build our own products. A Good Life is our company name and our Japandi furniture label.
What do we do for brands?
We work on positioning, brand identity and campaign content, so that a brand looks and feels as valuable as the product or service behind it.
How do you work with us?
Request an audit using the form on this page. We confirm fit and fee before scheduling anything.
Start with an audit.
Tell us about your brand, your goal and your timeline. We'll confirm fit and fee before we schedule anything.