Who this is for

For brands that have strategic clarity and are ready to build a visual identity that commands the luxury market. We work with luxury and ultra-luxury brands in beauty, fashion, home and living, and boutique hospitality.

Outcomes

  • Distinctive identity

    A logo mark and visual system that is immediately recognisable and built for the luxury market

  • Brand consistency

    A cohesive system that works across packaging, digital, print, and retail without losing integrity

  • Creative confidence

    Clear guidelines so your team and partners execute on-brand every time

  • Elevated perception

    A visual identity that signals quality before a single word is read

What we deliver

  • Identity system

    Logo mark and variations — Primary, secondary, and icon Colour palette — Primary and supporting tones Typography system — Typeface selection and hierarchy Graphic language — Patterns, textures, and supporting elements

  • Brand guidelines

    Usage rules for logo, colour, and type Do and don't examples Application mockups across key touchpoints File formats for print and digital

  • Creative direction

    Art direction brief for photography and campaigns Moodboard and visual references Styling and set direction Tone and aesthetic standards for ongoing content

Optional add-ons

Packaging design — Labels, boxes, tissue, and unboxing experience Stationery and collateral — Business cards, letterheads, and brand touchpoints Social media templates — On-brand, ready-to-use content formats Brand launch kit — Assets prepared for your go-to-market moment

Step 1: Brand Audit — Investigation Board

Step 1

Brand audit and direction

We review your existing assets, positioning, and competitive landscape to establish a clear creative direction before any design begins.

Step 2: Concept Development

Step 2

Concept development

We develop two to three distinct identity directions, each grounded in your positioning and built for the luxury market.

Step 3: Refinement

Step 3

Refinement

You select a direction and we refine it to completion — logo system, colour, typography, and graphic language.

Step 4: Delivery & Handover

Step 4

Delivery and handover

We deliver a complete brand guidelines document and all production-ready files, with a walkthrough session to ensure confident execution.

What this can lead into

  • Photography and Production

    With your identity established, we art direct campaign and ecommerce photography to your new visual system — ensuring every image is on brand.

  • Shopify Strategy and UI Design

    Your brand identity becomes the design foundation for your Shopify store — we carry it through to UI, typography, and every digital touchpoint.

  • Brand Positioning and Strategy

    If positioning needs to be sharpened before identity work begins, we start there — so every design decision has a strategic reason.

Identity work rooted in strategy

A selection of brand identity projects where creative direction was informed by clear positioning. Each system was built to communicate luxury, consistency, and intent — before a single campaign was shot.

Explore Work

FAQ

Do you do logo design only?

We design identity systems, not standalone logos. For luxury brands, a logo without a supporting visual system creates inconsistency. We build the full system so every touchpoint holds.

How long does identity work take?

Most identity engagements run 3 to 6 weeks depending on scope, number of concepts, and speed of feedback.

What do we need to provide?

Your brand positioning (or we can develop it together), references you admire, your product range, and any existing assets you want us to consider or move away from.

Request for a private consultation

Share your category, current brand assets, goals and timeline. If it is a fit, we will invite you to book a private call to discuss your identity project.

Request Now