Who this is for

For brands ready to build or rebuild their digital storefront — with strategy, design, and development as one engagement. We work with luxury and ultra-luxury brands in beauty, fashion, home and living, and boutique hospitality.

Outcomes

  • Premium digital presence

    A Shopify store that communicates luxury from the first scroll and holds brand integrity across every page

  • Conversion architecture

    A store structure and UI designed to guide premium buyers from discovery to purchase without friction

  • Brand consistency

    Every UI element — typography, colour, spacing, imagery — aligned to your brand identity system

  • Scalable foundation

    A Shopify build structured for growth — new collections, markets, and features without rebuilding from scratch

What we deliver

  • Shopify strategy

    Store architecture and page structure Navigation and collection strategy Product page and PDP optimisation Market and currency setup for international brands

  • UI design

    Custom theme design or premium theme customisation Homepage, collection, and product page design Mobile-first layout and interaction design Typography, colour, and spacing system aligned to brand identity

  • Development and execution

    Theme development and customisation Custom sections and blocks App integration and configuration QA, speed optimisation, and launch support

Optional add-ons

Custom software and integrations — Bespoke functionality beyond standard Shopify capabilities ERP and inventory integrations — Connect your store to backend systems Subscription and membership setup — Recurring revenue models for luxury brands Ongoing retainer — Monthly design, development, and strategy support

Step 1 — UI Strategy Flat Lay

Step 1

Strategy and architecture

We map your store structure, navigation, and page hierarchy before any design begins — ensuring the build serves your brand and your buyer.

Step 2 — UI Design Option B

Step 2

UI design

We design every key page in detail — homepage, collection pages, product pages, and supporting pages — aligned to your brand identity.

Step 3

Development

We build on Shopify using your approved designs, with custom sections, app integrations, and performance optimisation built in from the start.

Step 4

QA and launch

We test across devices and browsers, resolve issues, and support your launch — handing over a store that is ready to trade and built to last.

What this can lead into

  • Photography and Production

    Populate your new Shopify store with campaign and ecommerce photography art directed to your brand — shot and delivered to match your UI.

  • Creative Direction and Brand Identity

    If your brand identity needs to be established before the build, we develop that first — so your Shopify UI has a clear visual system to execute.

  • Brand Positioning and Strategy

    If positioning is unclear before design begins, we start there — so your store architecture, messaging hierarchy, and UI all serve the same strategic goal.

Shopify builds for premium brands

A selection of Shopify projects where strategy, UI design, and development were delivered as one integrated engagement. Each store was built to reflect the brand's positioning and convert a premium buyer.

Explore Work
  • Laptop and smartphone displaying modern branding and web design solutions for interior design website

    Web Design

    Bespoke web design and Shopify development for luxury brands. Conversion-focused, editorially refined...

    Web Design

FAQ

Do you work with existing Shopify stores or only new builds?

Both. We work on new Shopify builds from scratch and on redesigns and optimisations of existing stores. We assess your current setup and recommend the right approach.

How long does a Shopify project take?

Most Shopify strategy and UI design engagements run 6 to 12 weeks depending on scope, number of pages, and custom development requirements.

Do you use a specific theme?

We work with premium Shopify themes and customise them to your brand, or we build custom sections where the theme alone cannot achieve the required design. We recommend the right approach based on your budget and requirements.

Request for a private consultation

Share your current Shopify store or website, your brand, goals and timeline. If it is a fit, we will invite you to book a private call to discuss your Shopify project.

Request Now